20+ years experience
Edible Arrangements
Winn-Dixie/Bi-Lo
Food Emporium, LLC
Merill Lynch
PHD, Argosy University
MBA, Jacksonville University
BA, Lehigh University
Dr. Cheikh Mboup is President and COO of Edible Brands, a family owned and operated multi-brand franchising and eCommerce company with over 1000+ locations globally. Cheikh is responsible for the strategic vision and overall franchise performance of the Edible Brands companies including Edible Arrangements®, Incredible Edibles®, BerryDirect® and Netsolace.
Cheikh founded various franchise restaurant brands which operated across the north and southeastern United States. He is an established business transformer who has demonstrated his ability to understand global consumer trends during the COVID-19 pandemic, which he received recognition for from Forbes. Under his guidance, Edible Arrangements® was able to adapt its business model and remain an essential business, resulting in record breaking sales for the brand of over 20 years and its many franchisees.